About us

Liz Raffles, owner of Liz and Fitz, Winchester's Independent boutique championing British design for men and women


I was never fashionable. Aged 14 I looked at the cool girls in their crop tops, babydoll dresses and deep red lipstick (it was the 1990's) and knew that wasn’t me. I never went into Topshop. I wasn’t cool enough or remotely fashionable enough.

Fast forward to age 40. Are there still shops that I don’t dare go into? Hell yes! You know the ones. Snooty shop assistants that look you up and down when you walk in. The ones where you need to sell a kidney to buy a simple tee. And if you’re over a size 8 they won’t have your size in stock.

As I’ve got older, I’ve realised what’s important. It’s not keeping up with the latest fashion trends, regardless of whether they suit you or not. It’s about having a wardrobe of pieces that you love, that are great quality and show your individuality. I’ve noticed a shift towards a more casual approach to how we look, with men moving away from ties and formal suits and women choosing versatile outfits that can be dressed up or down for maximum value.

Liz & Fitz is about providing an enjoyable shopping experience, where you always feel welcome. I spend a huge amount of time finding small British brands that offer something a little different, that satisfies your need for quality, individuality and style. And if you can’t find something specific that you’ve been hunting for, then ask me! I’ll do my very best to find it for you. THAT is the beauty of an independent boutique with personal service at its heart.

But that isn't all.

If you feel a bit lost when it comes to style and putting an outfit together; Or you have a specific event coming up and don't know what to wear; Or maybe you just don't have time to trawl through pages of Google to find those original, exclusive British brands that you love so much.

I've introduced L&F Experience, a membership that gives you full use of my personal service, contacts and knowledge, to help you look stylish without any stress.


Find out more and sign up to L&F Experience here


Enjoy having a browse and if there's anything else I can help you with then don't hesitate to get in touch by messaging liz@lizandfitz.com.

Liz x

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