Liz and Fitz is an independent boutique in the heart of Winchester, featuring exclusive British brands for both men and women. With an interesting and original collection of beautifully made clothing, accessories and gifts, many of which have been sourced from local designers.
What’s the secret to my success?
A lot of hard work and determination, despite some very challenging situations! I have a wonderful support network of friends and fellow business owners which has been a massive help too. Lastly, listening to my customers and evolving my business to meet their needs has been crucial to how I’ve developed the different ranges.
What are you inspired by?
My brand was inspired by the two main characters in Jane Austin’s Pride and Prejudice - Elizabeth Bennet and Fitzwilliam Darcy. There are many similarities between them and my customers. Elizabeth is strong, independent and playful. Darcy is intelligent and a romantic at heart, although he doesn’t always know how to show it!
My average day?
Keeping on top of social media and online orders is a daily task. I’m constantly looking out for new and interesting brands that I can bring in and Instagram is a great resource for this. I like to think that the shop is a bit of a retreat for clients to enjoy and take the experience away with them. Customers often pop in for a mooch whilst they enjoy a coffee and a natter with me and a cuddle with Poppy the dog!
71 Parchment Street, Winchester S023 8AT; 01962 867777; firstname.lastname@example.org
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Jessica Eades, Style Editor for Winchesther Online Magazine for women, interviewed Liz Raffles, owner of Liz and Fitz.